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The 2017 TOPO Summit

The 2017 TOPO Summit is less than three months away! This year’s Summit will build on the success of last year’s, where over 650 sales leaders attended 33 different sessions and workshops to learn how the world’s best companies grow as fast as they do. This year, Summit will take place April 12-13 at Pier 27 in San Francisco, where you’ll be able to learn from, and collaborate with, over 1,000 sales and marketing leaders.

Visit the 2017 Summit website to learn more: topohq.com/summit

The world’s best companies will be there – companies like Google, ServiceNow, and Twilio that repeatedly demonstrate how to grow fast in a repeatable, scalable manner. You’ll have access to over 50 different sessions and workshops that focus on the hottest topics in sales and marketing today, ranging from go-to-market strategies like account-based, to tactics such as conducting effective discovery. You’ll also have a great time at the Summit Bash, exclusive VIP dinners, and invite-only parties.

Seven Reasons to Attend TOPO Summit


1. The World’s Best Sales and Marketing Leaders

At the 2016 Summit, we heard one thing loud and clear – the quality of the sessions and content was incredibly valuable to attendees. Summit wasn’t like other sales and marketing events – a bunch of thought leaders pontificating about high level concepts and trends that can never be put into practice. In 2017, we’re doubling down on our commitment to high quality sessions and content. We’re recruiting speakers from over 40 of the world’s fastest growing companies. We’re holding every speaker to an even higher quality standard – more specific, more data, more use cases.

2. Seven High Impact Tracks

This year, we’re going to nearly double the number of sessions on offer. Summit will have 50+ sessions and workshops covering the most important topics in sales and marketing today. Sessions are organized into seven high impact tracks including:

  • Sales Leadership and Strategy
  • Marketing Leadership and Strategy
  • Sales Development
  • Account-Based Everything
  • Sales Operations and Technology
  • Marketing Operations and Technology
  • Sales Effectiveness

3. The Rise of Account-Based

Account-based models are taking the world of B2B sales and marketing by storm. That’s why we’ve added a track dedicated to learning about the best account-based strategies and tactics. You’ll learn from marketing and sales leaders who have been practicing account-based for the last few years and achieving exceptional growth rates as a result. You’ll also hear from the TOPO Analyst team as they present our latest research on account-based, and discuss our canonical account-based framework.

4. Calling All Marketers

This year, we’re excited to welcome marketers to TOPO Summit! With the addition of tracks dedicated to Account-Based, Marketing Leadership, and Marketing Operations and Technology, 2017 Summit will feature over 20 marketing-specific sessions and workshops. You’ll have an opportunity to learn from the world’s best marketing executives and practitioners on the most important topics in B2B marketing. If you’re a marketer that’s been to a TOPO event before, you know that we don’t just pontificate about high level concepts and thought leadership – we like to roll up our sleeves and get into the specifics of how marketing can drive pipeline and revenue.

5. Sales and Marketing Leadership Tracks

We’re also excited to announce our new Leadership Tracks. Designed for sales and marketing executives, the sessions in our Sales Leadership Track and Marketing Leadership Track will provide deep insights and best practices on strategic topics such as go-to-market strategy and organizational design. These sessions will take place at The Battery, and will afford attendees a first class experience in San Francisco’s most prestigious private club. If you’re a Chief Revenue Officer, VP of Sales, CMO, or VP of Marketing, you won’t want to miss these sessions.

6. Exclusive Parties, Dinners, and Networking

We’re planning a full slate of social activities at the Summit, including what promises to be one of the best parties of the year – our Summit Bash. The Bash takes place on the Embarcadero in a beautiful indoor/outdoor space with views of the waterfront, cityscape, and Bay Bridge. We have an amazing DJ lineup and some of San Francisco’s best food and drinks. We’re also hosting invitation-only dinners and networking sessions. Summit dinners and networking events take place at the best restaurants and bars near Pier 27.

7.  Meet the TOPO Analyst Team

Summit is also a great opportunity to meet the TOPO Analyst team. Whether you’re a sales and marketing technology vendor looking to conduct a briefing, or a practitioner with a strategic challenge, Summit provides a forum for you to meet with one our sales, sales development, or demand generation analysts. TOPO Analysts are scheduling meetings now – so make sure you reach out to schedule time soon.

As many of you know, we’re committed to making Summit the most educational, high impact sales and marketing event in the world. We hope you can join us to experience firsthand just how informative a conference can be!

  • i’m excited!

    • Krista Caldwell

      Congrats Craig! So glad TOPO is still growing like crazy 🙂 You guys are the smartest. Will there be any opportunities for early stage startups to pitch?

  • This is a must-attend event for anyone in this space. The content and connections are amazing. You must be there. Happy to chat about my experience if anyone is thinking about attending.

Your Free Membership

Join the 100s of high growth sales and marketing teams that depend on TOPO. Your free membership includes:

  • 1Free research and data
  • 2A 30+ point assessment
  • 3Access to TOPO Councils