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Announcing TOPO Summit 2019

We’re excited to announce that TOPO Summit 2019 will take place April 17 – 18 in San Francisco. TOPO Summit is the only event where the world’s best companies share exactly what they do to achieve scalable revenue growth. With over 2,000 sales and marketing professionals in attendance, Summit is a great opportunity to learn about the specific best practices, insights, and behaviors that drive exceptional growth.

There are many reasons to attend Summit, but a few highlights include:

  • A line-up of 80+ speakers from the world’s best marketing, sales development, and sales organizations will share best practices and insights.
  • Summit features 8 tracks and over 60+ sessions and workshops that focus on the most critical topics in revenue.
  • A variety of social activities including incredible keynotes, Bash, exclusive dinners, and lots of networking time make Summit a truly engaging experience.

Visit the Summit website to learn more!

DEEP, INTENSIVE LEARNING

Summit is focused on providing sales and marketing leaders with specific, actionable insights that they can take back and implement in their own organization. Every session provides a deep dive on the key dynamics that drive revenue growth, including go-to-market strategy, process, plays, organization, metrics, and technology stack.

The 60+ sessions and workshops are organized around 8 tracks, each focused on the most important topics in revenue. The tracks are designed to help attendees focus in on what matters most, but also allow the flexibility to jump from track to track, building personalized agendas.

Account-Based

Account-based is the hottest topic in B2B sales and marketing – but what does it take to truly succeed? In this track, you’ll learn from companies that have successfully used proven account-based go-to-market strategies and tactics. Sessions will focus on overall strategy, key tactics such as orchestration, the emerging account-based technology stack, and TOPO’s account based metrics framework.

Sales Development

Sales development has become a mission critical element in just about every high growth sales and marketing organization. Learn about sales development messaging, inbound lead follow up, outbound prospecting tactics, hiring and coaching programs, as well as how to design a world class sales development process.

Sales Effectiveness

Learn about the plays and tactics used by the best sales reps to achieve higher conversion rates, faster sales cycles, and larger average deal sizes. In this track, leading practitioners and analysts will cover key plays such as high value selling, discovery, demo, proposal/business case review, stakeholder meetings, and outbound prospecting.

Marketing Ops and Tech

Learn about the marketing tech stacks that the world’s best marketing teams are adopting. It’s not just about marketing automation anymore. Learn how companies are using new software to create memorable experiences for buyers, automating menial marketing activities, and developing high value intelligence and insights.

Sales Ops and Tech

Learn about the new sales technology stacks that the world’s best sales teams are adopting. It’s not just about CRM anymore – it’s about using software to power just about everything that sales does from the experiences they deliver to buyers, to data and intelligence, to internal management and forecasting applications.

Executive Leadership

In this exclusive, invite-only track, you’ll learn how sales and marketing executives achieve scalable revenue growth. These leaders will share exactly how they design, build, and manage their organizations. With a focus on strategy, process, & organizational design, this track is reserved for qualified sales and marketing executives.

This year, we’re also announcing the inclusion of two new tracks that will provide salespeople and SDRs with day long intensive training programs.

Sales Development Training (new track)

This one day intensive training takes place April 17 at Pier 27. This track offers the exclusive opportunity to spend an entire day focused on in-depth sales development training led by TOPO Analysts. This track requires a special one-day Sales Development Training ticket and is designed for attendees looking to spend one day exclusively focused on training. Attendees who purchase this ticket will have full access to the Sales Development Training track, breakfast, lunch, breaks, the Marketplace, and the Summit Bash. Attendees who purchase a Sales Development Training ticket will only have access to Summit April 17 and will not receive access to any of the other tracks or sessions.

Sales Training (new track)

This one day intensive training takes place April 18 at Pier 27. This full day track offers in-depth sales training led by TOPO Analysts. This track requires a special one day Sales Training ticket and is designed for attendees looking to spend one day exclusively focused on sales training. Attendees who purchase this ticket will have full access to the Sales Training track, breakfast, lunch, breaks, and the Marketplace. Attendees who purchase a Sales Training ticket will only have access to Summit April 18 and will not receive access to any other tracks or sessions.

THE WORLD’S BEST SALES AND MARKETING LEADERS

The 2019 Summit speaker line-up features the TOPO analyst team, as well as sales and marketing leaders from the world’s fastest growing companies – companies such as Google, Adobe, RingCentral, and ServiceNow. They’ll share insights into how they design, build, and manage their revenue functions along with deep dives into their process, organizational design, tech stacks, metrics, and more.

This year’s line-up is still growing, but here’s a look at some of our early speakers:

  • Kevin Dorsey |  Head of Sales Development and Enablement |  ServiceTitan
  • AJ Gandhi | VP, Sales Strategy and Operations | RingCentral
  • Julie Drimel | VP, Global Business Development | Oracle | Netsuite
  • Katie Azuma | VP, Global Inside Sales & Business Development | Infor
  • Joe Paone | Demand Generation | Splunk

Additionally, TOPO Summit features keynote speakers who educate attendees on fascinating topics such as heroism, storytelling, data-driven decision-making, design thinking, and Russia (yes, even Russia). Past keynotes have included:

  • Spencer Stone | Former Staff Sergeant, subject of ‘15:17 to Paris’
  • Bryan Fogel | Director of Icarus, Academy Award winner for Best Documentary Feature
  • Matthew Luhn | Writer & Story Consultant | Pixar, The Simpsons & More
  • Dave Evans | Co-founder of Electronic Arts & co-author of the #1 New York Times-bestselling book Designing Your Life
  • Jeff Ma | ESPN Analyst & member of the MIT Blackjack Team, featured in the book Bringing Down the House which was the basis of the movie 21

OTHER SUMMIT HIGHLIGHTS

In addition to remarkable speakers and content, Summit provides attendees with a number of other benefits.

Engaging networking

TOPO Summit encourages networking by providing opportunities to connect with 2,000+ sales and marketing leaders to share insights and best practices. Summit provides time for networking through breakfast, lunch, and breaks throughout both days. An exclusive opportunity at the Summit is the chance to connect with the TOPO Analyst team.

Social activities

Summit is also an opportunity to have a great time with new and old colleagues. Day 1 of the Summit wraps up with the annual Summit Bash, taking place right in the Marketplace with gorgeous views of the San Francisco cityscape and Bay Bridge. Attendees can continue networking over hand crafted cocktails and hors d’oeuvres and relax while enjoying casual entertainment. Additionally, there are a variety of exclusive dinners hosted in intimate settings across the city, providing opportunities to engage 1:1 with sales and marketing leaders.

The Summit Marketplace

Summit also provides an opportunity for attendees to learn about leading sales and marketing technologies in the Summit Marketplace. We’re committed to only partnering with sales and martech companies that bring added value to our attendees. Through regular breaks and meals, there are plenty of opportunities to connect 1:1 with sponsoring technology companies.

Are you ready to learn from the world’s fastest growing companies? Join us April 17-18 in San Francisco for two days of intensive learning. Buy your Summit tickets today to lock in our Early, Early Bird pricing!

Your Free Membership

Join the 100s of high growth sales and marketing teams that depend on TOPO. Your free membership includes:

  • 1Free Research and Data
  • 2Access to TOPO Councils
  • 3The TOPO Weekly Brief