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Strategic Sales Development: The 2016 TOPO Sales Development Benchmark Report

TOPO recently completed its 2016 Sales Development Benchmark Report. It represents the most in-depth study of over 150 world-class sales development organizations. The focus of our research was to understand what separates exceptional sales development teams from their peers. We discovered a number of unique characteristics that drive the highest growth, including strategy, organizational design, process, plays, and technology.

TOPO Sales Development Council #13 – A Recap

Over 30 sales development leaders from the Bay area’s fastest growing companies once again convened last Friday for TOPO’s Sales Development Council #13. These Councils offer a unique forum for sales development leaders from high growth companies to learn from each other and share best practices. Each Council features three speakers who share the processes, plays, organizational elements, and technologies they use to drive key revenue metrics. This Council produced a few key themes, including discussions about SDR effectiveness and performance, how companies define qualification criteria and creating effective outbound emails.

TOPO Sales Development Council #12 – A Recap

Over 30 sales development leaders from the bay area’s fastest growing companies once again convened at the Four Seasons in San Francisco last Friday for TOPO’s Sales Development Council #12. These Councils offer a unique forum for sales development leaders from high growth companies to learn from each other and share best practices. Each Council features three speakers who share the processes, plays, organizational elements, and technologies they use to drive key revenue metrics. This Council produced a few key themes, including discussions about improving SDR effectiveness, refining the qualification definition, and creating effective touch patterns.

Your Free Membership

Join the 100s of high growth sales and marketing teams that depend on TOPO. Your free membership includes:

  • 1Free research and data
  • 2A 30+ point assessment
  • 3Access to TOPO Councils