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The TOPO Account-Based Funnel: Official Launch

Over the last year, account-based go-to-market strategies have become the hottest topic in B2B sales and marketing. This shift is occurring as sales and marketing leaders realize the shortcomings of traditional, volume-based, lead-centric demand generation programs. While these programs have, in some cases, delivered a large number of leads to sales, key strategic metrics, such as close rates and lifetime value, have not met expectations.

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Join the 100s of high growth sales and marketing teams that depend on TOPO. Your free membership includes:

  • 1Free research and data
  • 2A 30+ point assessment
  • 3Access to TOPO Councils