Cheap Coffee, The FCC, and Horror Movies: The Best Posts We Read This Week
Better late than never! Here are five of the best posts we read last week:
If you work in marketing (or sales) and think about demographics at all, Tyler Cowen’s new book Average is Over is a must-read. Average Is Over: Powering America Beyond the Age of the Great Stagnation
Usually when my kids tell me I have to see something online, it’s pretty good. This prankvertisement for the remake of the movie Carrie was no different. Horror-Movie Stunt With Freaky Telekinetic Girl Is Frighteningly Good
A new FCC reg on telemarketing takes effect on October 16. It requires, among other things, written consent to telemarket to consumers. FCC’S Tough New Telemarketing Rules: What Corporations Need to Know
A German neuroscientist thinks that Starbucks is losing millions of doallars a year under-pricing its coffee and he’s got the data to prove it. Is Your Coffee too Cheap? Using Brainwaves to Test Prices
Our post on the SaaS buying experience took off yesterday. It details the 27 steps that a small business goes through when buying customer service software. The SaaS Buying Experience: Mapping How Businesses Buy Software
About the author: Scott Albro is the CEO and founder of TOPO. TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that the most important thing in business is to deliver a great buying experience. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. Connect with Scott on Twitter.