Growth Hacking, Asylum Marketing, and Avoiding Agencies: The Best Posts We Read This Week
Here are some of the best posts we read this week:
What if we all had phone number (and email address for that matter) that marketers paid to access? In return, we would guarantee some form of engagement. One man in England is doing exactly that. A New Way to Deal With Telemarketing Calls
Steve Cheney has a great post on how startups can create strategic relationships with brands. It touches on one of our favorite topics – circumventing the agency. Hacking Startup Growth With Brands
How do you market a former mental asylum as a luxury apartment building? Just use lots of euphemistic copywriting with words like “sanctuary”, “seclusion”, and “a secure and private environment”. The Executives Have Taken Over the Asylum
Growth hacking is emerging from a specialized field for startups to a mainstream marketing capability. The best place to learn about it is from the growth hackers themselves. Andrew Chen put together a great list for us. How Do I Learn to be a Growth Hacker
Finally, our recent post on the essential skills required to have a successful career continues to garner a lot of interest. For those of you who didn’t see it the first time around, give it a look and let us know what you think. Marketing Skills: The 11 Skills Essential to a Successful Marketing Career
About the author: Scott Albro is the CEO and founder of TOPO. TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that all revenue can be distilled down to a series of conversions. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. You can connect with Scott on Twitter.