Micro-Celebrities, Yoga, and Maple Syrup: The Best Posts We Read This Week
Here are some of the best posts we read this week…
Technology is for people. Marketers, sales professionals, designers, and product development types forget this simple fact all the time. Computers are for People
Hootsuite has 7M users and 350 employees. Fast Company asks whether the company will endure and Ryan Holmes has a great response that’s all about being smart, longevity, and culture. How Hootsuite is CEO Ryan Holmes is Building a Yoga-Loving Maple-Syrup Mafia
A lot of ordinary people are building real brands and real media companies on YouTube. There’s a lot for marketers to learn. Reach Out and Touch Me: The Marketing Model of the YouTube Micro-Celebrity
Economist Robin Hanson has a very smart post on why people rush to spend all of their budget at the end of the quarter or year. He does it in the context of government, but it’s applicable to marketing organizations as well. On End Of Period Spending
Finally, if you missed our webinar earlier this week on how sales can deliver a great buying experience, you can find an archived version over on the Funnelholic’s website. 10 Ways Sales Can Deliver a Great Buying Experience
About the author: Scott Albro is the CEO and founder of TOPO. TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that the most important thing in business is to deliver a great buying experience. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. Connect with Scott on Twitter.