The Battle for Marketing, Huckleberry Bicycles, and Big Freaking Enterprises: The Best Posts We Read This Week
Some of the best posts we read this week:
Good post on all of the vendors who are pushing hard into the CMO’s office (and budget). We think the real battle will be about point tools versus a consolidated suite. For various reasons, we think point tools win for the foreseeable future. The Battle for the Marketing Cloud
A lot of small businesses have no idea where their customers come from. A great post on the very cool Huckleberry Bicycles highlights the challenge: “But why do more new people walk in each day? I don’t really know.” Starting a Bike Shop
An engineer tries to teach other engineers how to sell software to “Big Freaking Enterprises”. Some hilarity ensues, but in general, it’s a good post (particularly if you’re an engineer trying to sell something to an enterprise). Selling Software to Large Businesses
We write a lot of long blog posts here at TOPO so this post from Copyblogger reminding us to focus on brevity definitely caught our eye. Why You Should Write Short Articles, Too
Speaking of short posts, Seth Godin has written a gem. It’s about the three big assumptions that marketers and sales people mistakenly make when trying to understand the buyer. Your First Mistake Might be Assuming that People are Rational
About the author: Scott Albro is the CEO and founder of TOPO. TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that all revenue can be distilled down to a series of conversions. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. You can connect with Scott on Twitter.