2021 Sessions That Will Help You Forget 2020

No coincidence that the most registered sessions for next weeks TOPO Virtual Summit have “2021” in the title. Perhaps this is a good time of year to start on 2021 but perhaps people are excited about looking forward to a new year?

RevOps: The Modern Operating Model For Fast-Forward Organizations

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RevOps is the modern operating model for driving efficient, predictable revenue. Organizations are always looking for revenue growth, and that need increases following a period where sales are flat or negative. Sales and marketing teams scale their efforts to accelerate growth in response to improving economic conditions through a series of specific actions. In other words, specificity wins and bias-towards action will matter most.

46% of Sales Enablement Teams Expected To Grow Over The Next 12 Months

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The sales enablement function continues to grow— forty-six percent (46%) of teams plan to increase in size in the next 12 months. This growth in headcount will be accompanied by continued spend in technology. The category has seen strong expansion outside of the B2B technology market into new verticals such as Financial Services, Manufacturing, and Life Sciences. While the current extreme work from home environment will subside, a substantial level of remote selling will likely remain and continue to drive demand for sales tech

How To Inject Extreme Value Messaging into Buyer Personas

Sales and SDR teams spend their time communicating with prospects to understand their specific tactical challenges, qualify them as a potential customer for the solution, and schedule a more detailed meeting. The more they know about the specific buyer personas that they are communicating with, the more relevant their messaging becomes and the more successful they will be at achieving their objectives.  

How to use High Value Offers To Get a First Meeting or Re-Engage Stalled Opportunities

Drive prospect engagement by aligning to the attributes of high value offers. A primary function of the go-to-market team is to determine how best to engage prospects in order to progress deals and drive revenue. Organizations that have the most success in driving prospect engagement are those where cross-functional teams come together to create and execute offers that are so compelling and relevant that prospects consider it worth their time to engage. This gets the various teams acting together to make connections with targeted accounts rather than working in silos.

Lead-to-account matching and routing solutions are the answer to the unanswered

Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations. As marketing, sales and the emerging function of revenue operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished.

Sales Development Live Call Framework That Works

Sales Development Rep’s (SDRs) will qualify more meetings by using a live call framework that focuses on extreme value messaging. Upon connecting with a prospect, SDR’s equipped with relevant snippets to reference will be better prepared to leverage every second that is given to them.

New Reality: How to Engage Buyers Right Now

As companies reinvent their sales and marketing efforts, the number one challenge remains how to effectively engage buyers. Based on the popular keynote from Virtual Summit and On-Demand Webinar from CEO and Founder of TOPO covers the topic of how to engage buyers right now.

Using High Value Offers to Drive Virtual Selling Success

Over the past few months, TOPO has covered the importance of using extreme value in differentiating during a time of uncertainty. Here is the difference between extreme value and high value offers and how to use high value offers to drive virtual selling success:

Responding to a Crisis: A New Revenue Framework

The global pandemic caused by the coronavirus (COVID-19) had repercussions in the business environment unlike anything we have ever seen. Marketing and sales organizations have had to adjust to new ways of working and communicating with buyers with a previously unimagined degree of speed and agility.