150% Increase in Buyers Not Booking Meetings, COVID-19 Survey Reveals
TOPO is actively capturing the impacts of COVID-19 on generating pipeline and how fast moving organizations are offsetting the impact.
Based on over 400 respondents, The Coronavirus (COVID-19) Impact survey highlights a number of changes that have negatively impacted companies’ ability to create pipeline, including buyers working from home (cited by 55% of respondents) and budget freezes (23%). But what is most striking is how quickly factors impacting pipeline have changed from the first week the survey was launched (the week of March 1) until now (partial results for the week of March 15).
•Respondents negatively impacted by buyers working from home has gone from 32% to 81% in just two weeks.
•Buyers not booking meetings impacted 16% of respondents two weeks ago, now 40% are impacted—a 150% increase in just two weeks.
The rapidly changing situation underscores the importance of developing contingency plans, reassessing regularly, and implementing changes quickly.
Additional COVID-19 insights and invitations:
(Survey) Coronavirus – Everyone wants to know what sales, sales development, and marketing organizations are doing to offset the impact of the Coronavirus outbreak. Take TOPO’s quick 3-minute survey and we’ll share the results with you. For completing, we will send you the latest results and recommendations from our analysts.
(OnDemad Webinar) Offsetting The Impacts of Coronavirus – TOPO surveyed over 350 marketing, sales, and sales development organizations to better understand the impact of the Coronavirus on pipeline and what organizations are doing to offset its impact. Attend this webinar to hear the results first-hand and what you can do in a time of uncertainty.
March 26th, 1pm est / 10 am pst (register to attend or receive the recording)
Marketing leaders are encouraging their teams to increase the quantity and quality of leads and prospective accounts at the top of the funnel. Incremental changes in a commoditized environment will not allow teams to meet their goals.