Insights and Research for Marketing, Sales Development and Sales

As we look ahead to the next 3-6 months, organizations need to set up the organization to continuously collect insights and craft relevant messaging to engage customers and buyers. Below is session from our Virtual Summit where Dan Gottlieb our Sales Analyst, shares how companies are setting up “the newsroom,” turning insights into extreme value messaging and plays.

Here are 6 tips on how to turn insights into extreme value messaging:

1. Collect insights and mission-critical priorities from the front-lines. Set up a newsroom.
2. Acknowledge buying has changed. Goodbye champions and influencers; hello deputy.
3. Design high-value meeting offers. Offer insightful experiences linked to mission-critical priorities.
4. Make buyer insights actionable. Provide sellers with prescriptive guidance.
5. Adjust messaging templates. Structure to convey empathy, offer value, offer to collaborate.
6. Enable sellers with snippets. Start with peer stories, make them simple to understand.

Leverage TOPO insights and analyst team to accelerate your marketing and sales mission critical priorities. Contact us today.