73% of Account Based Org’s Are Reinventing Account Selection
The list of accounts have shrunk and the account based process now begins with re-prioritizing accounts and re-allocating resources accordingly. Marketers need to understand how to prioritize this Account Based GTM approach with a new reliance on an entirely digital set of tactics.
You don’t have to tell a TOPO Marketing Analyst that 73% of account based org’s changing their target market or target account list. Since Mid-March, the TOPO marketing analyst team have been working overtime to handle client inquiries on this very topic.
On our recent Virtual Summit, Eric Wittlake, our senior marketing analyst, covered this topic and more as it relates to how companies are doubling down on account based.
Here are 3 key takeaways and the full-length video on the session:
- We need to fix our account list. Move quickly by seeing what accounts should be removed or reprioritized in overall programs.
- We need to move our resources. Intent and engagement are key for identifying additional accounts that can be prioritized.
- We need to change our account program tactics and go digital.
Let us know if you have any questions or if you would like to explore how TOPO can help accelerate your account based strategy. Contact us Today.