The most recent version of the TOPO Sales Benchmark found that 59% of companies lack a well-defined sales process. It’s a shocking statistic given that your sales process represents the step-by-step plan for how you will win a deal. A good sales process moves prospects to a final purchasing decision, applies to many customer and deal types as you grow, and scales across your sales organization as you hire. By definition, it is one of the most important things your sales organization can design, build, and optimize.
In this post, we present 7 best practices used by high growth companies when designing their sales processes. It includes content from the recent TOPO webinar: How to Design Your Sales Process: 7 Best Practices.
One important note – there is a big distinction between your sales process and your CRM. Sales process is NOT CRM. Most sales organizations confuse the two. The sales process is a strategic plan for winning business, while the CRM is the platform you use to manage, enforce, and track the process.