The sales development technology stack supports how an organization prospects, regardless of the go-to-market (GTM) strategy used. It is the collection of software tools that help sales development leaders develop programs and processes for the sales development representatives (SDRs) who—in turn—plan, execute, track, and optimize their interactions with prospects and customers.
The marketing technology stack supports every marketer’s strategy for how their organization goes to market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase technology as they need it, however, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.