“Don’t go chasing waterfalls.” – TLC
TLC didn’t know they were singing to Demand Generation when they wrote their famous song. Too many Demand Generation professionals are chasing waterfalls and its now time for Demand Generation to bring a fresh perspective to align the organization.
Every seller is now learning to navigate this virtual selling environment. To achieve success, they must focus on the mission critical needs of their prospects, tighten their message, and find the right stakeholders to engage in this new environment.
The list of accounts have shrunk and the account based process now begins with re-prioritizing accounts and re-allocating resources accordingly. Marketers need to understand how to prioritize this Account Based GTM approach with a new reliance on an entirely digital set of tactics.
As we look ahead to the next 3-6 months, organizations need to set up the organization to continuously collect insights and craft relevant messaging to engage customers and buyers. Below is session from our Virtual Summit where Dan Gottlieb our Sales Analyst, shares how companies are setting up “the newsroom,” turning insights into extreme value messaging and plays.
The COVID-19 disruption has created new strategic considerations for sales and marketing, resulting in the need to re-analyze target markets, re-allocate resources, offer extreme value, change tactics, and re-design organizations for the new environment.
The moment when we hear something that makes us question what we felt to be true. That is a mind blowing experience!
Now imagine having that moment across two days in eight different sessions while overlooking the Embarcadero in San Francisco on April 23-24th.
What’s Scarier than Zombies? You missing these TOPO Sessions at the upcoming TOPO Open House!
Lots of scary good content at and around Dreamforce this year for marketing and sales leaders who are shaping their 2020 strategic priorities. TOPO Open House is a quick walk from Moscone, and a cross walk away from Ops Stars. Even walking zombies will be able to find us!
TOPO is excited to share that Summit 2020 will be April 23-24th, in San Francisco on the Embarcadero overlooking the waterfront. With over 86% of attendees expected to return, we are grateful for 5 years of ongoing support and are excited to welcome new attendees to make Summit 2020 the best yet!