Flexible Go-To-Market Portfolio, Not a Buzzword But a Necessity for 2021
The introduction of the TOPO Double Funnel in 2019 showed marketers that it is critical to measure multiple go-to-market (GTM) strategies side-by-side. The TOPO Go-to-Market Framework demonstrates that organizations not only need to find the balance between volume/velocity and account based strategies, but that the two can actually overlap and share tactical approaches.