Insights and Research for Marketing, Sales Development and Sales

People love pictures and there’s no better place to see that than online. Facebook alone now stores over 220 billion images. Over seven petabytes of new photos are added to the social network every month. And it’s not just Facebook. We’re seeing a proliferation of images all over the internet, including on other social platforms, news sites, blogs, and ecommerce sites. The internet has become a truly image-centric medium.

For online marketers, images hold a lot of power. That’s because they have the potential to dramatically increase conversion rates for a few different reasons. First, the internet has evolved from a text-centric medium to an image-centric one in recent years where people now expect an image-rich experience. Second, most people prefer to consume images as opposed to text. Third, images can be a subtle, but powerful cue to guide people’s behavior.

Today, we’re excited to introduce TOPO. We’re a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that all revenue can be distilled down to a series of conversions. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets.

Some of the world’s leading companies already depend on TOPO to improve their sales and marketing programs. For these clients, we’re delivering comprehensive audits, specific playbooks, and actionable advisory and consulting services across a range of programs. For example, one of the world’s largest technology companies used a TOPO playbook to increase their “lead to opportunity” conversion rate by 30%. More recently, a startup media company engaged TOPO to increase sign ups for their live events by 41% using a variety of online and phone-based conversion tactics.