How To Inject Extreme Value Messaging into Buyer Personas

Sales and SDR teams spend their time communicating with prospects to understand their specific tactical challenges, qualify them as a potential customer for the solution, and schedule a more detailed meeting. The more they know about the specific buyer personas that they are communicating with, the more relevant their messaging becomes and the more successful they will be at achieving their objectives.  

How to use High Value Offers To Get a First Meeting or Re-Engage Stalled Opportunities

Drive prospect engagement by aligning to the attributes of high value offers. A primary function of the go-to-market team is to determine how best to engage prospects in order to progress deals and drive revenue. Organizations that have the most success in driving prospect engagement are those where cross-functional teams come together to create and execute offers that are so compelling and relevant that prospects consider it worth their time to engage. This gets the various teams acting together to make connections with targeted accounts rather than working in silos.

Lead-to-account matching and routing solutions are the answer to the unanswered

Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations. As marketing, sales and the emerging function of revenue operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished.

Sales Development Live Call Framework That Works

Sales Development Rep’s (SDRs) will qualify more meetings by using a live call framework that focuses on extreme value messaging. Upon connecting with a prospect, SDR’s equipped with relevant snippets to reference will be better prepared to leverage every second that is given to them.

New Reality: How to Engage Buyers Right Now

As companies reinvent their sales and marketing efforts, the number one challenge remains how to effectively engage buyers. Based on the popular keynote from Virtual Summit and On-Demand Webinar from CEO and Founder of TOPO covers the topic of how to engage buyers right now.

Using High Value Offers to Drive Virtual Selling Success

Over the past few months, TOPO has covered the importance of using extreme value in differentiating during a time of uncertainty. Here is the difference between extreme value and high value offers and how to use high value offers to drive virtual selling success:

Responding to a Crisis: A New Revenue Framework

The global pandemic caused by the coronavirus (COVID-19) had repercussions in the business environment unlike anything we have ever seen. Marketing and sales organizations have had to adjust to new ways of working and communicating with buyers with a previously unimagined degree of speed and agility.

6 Tips To Turn Insights Into Extreme Value Messaging

As we look ahead to the next 3-6 months, organizations need to set up the organization to continuously collect insights and craft relevant messaging to engage customers and buyers. Below is session from our Virtual Summit where Dan Gottlieb our Sales Analyst, shares how companies are setting up “the newsroom,” turning insights into extreme value messaging and plays.

The COVID-19 Pandemic: The New Framework for Revenue Growth

The COVID-19 disruption has created new strategic considerations for sales and marketing, resulting in the need to re-analyze target markets, re-allocate resources, offer extreme value, change tactics, and re-design organizations for the new environment.

Pipeline Survey, 70% of respondents anticipate at least 20% decline in pipeline

The Coronavirus (COVID-19) crisis has created the most disruptive business environment of our lifetime. The speed in which the anticipated impact came to fruition was startling and sudden .

Over the course of four weeks (March 5 to April 2), pipelines increasingly worsened for sales and marketing organizations as buyers took less meetings.