Effective Prospecting Research to Scale Your Results
Every sales development rep (SDR) needs to do research as part of their prospecting and the more guidance their leaders can provide around this process, the more efficient SDRs can become. A clearly defined process for each stage of prospecting research can help SDRs accomplish one set of tasks then move on to the next set of tasks, rather than wasting time bouncing back and forth between the internet, CRM, and sales engagement platform for prospect information.