Sales Engagement Welcomes the New Era of Buyers
The 2020 pandemic served as an accelerant for shifts in the ways B2B buyers engage with sellers. Buyers need sellers to exceed expectations at every interaction on their preferred—and increasingly digital—channels. Modern revenue leaders recognize that the ethos of buying is transitioning from face-to-face relationship building to facilitating buying decisions virtually. Inside sales is now just sales, and with that comes a tsunami of innovation in the form and scale at which revenue teams create extreme value, share information, deliver insights, orchestrate change, generate data, and manage sellers with technology.