Become a Client Member Login »
White
  • Blog
  • What We Do
  • Resources
  • Virtual Summit

Insights and Research for Marketing, Sales Development and Sales

Back to all posts

Coronavirus: Immediate Recommendations for Pipeline Generation

Posted in Marketing, Sales, Sales Development by Chris Moody+ — No comments yet

The spread of the coronavirus (COVID-19) is impacting daily life, and marketing and sales leaders need to know how to rapidly adjust in this changing business landscape. In our survey of high-growth companies, 79% of respondents indicated that pipeline has moderately or significantly decreased due to the coronavirus.

Without access to traditional in-person activities, leaders are struggling to meet demand generation targets and must increase outbound prospecting and explore digital and virtual substitutes. The cancellation of live events and conferences—one of the biggest categories of demand generation activities—has impacted the creation of pipeline for 87% of those surveyed.

Below are specific recommendations to help your organization quickly adapt to improve demand and pipeline in days, not weeks or months:

Related Posts

  • Sales Engagement Welcomes the New Era of Buyers

    Sales Sales Development
  • Flexible Go-To-Market Portfolio, Not a Buzzword But a Necessity for 2021

    Marketing
  • What is Sales Enablement? The question remains but the answer is evolving

    Sales

Posts By Practice Area

Customer Experience
Marketing
Sales
Sales Development

© 2020 TOPO. All rights reserved.

  • What We Do
  • Surveys
  • Blog
  • About
  • Privacy Policy