Insights and Research for Marketing, Sales Development and Sales

The only thing growing faster than our clients revenue today is the change they face in order to sustain growth. 

With our mission to help sales and marketing organizations grow revenue faster, we are excited to share that TOPO has agreed to be acquired by Gartner, the world’s leading research and advisory company. 

We strongly believe this is great news for our clients, our employees and our long-term future. 

Although we will continue to operate separately, TOPO will leverage Gartner’s considerable resources and experience to advance our singular focus of helping the world’s best companies grow faster. Leadership at TOPO will remain intact to continue to accelerate the expansion of our talented team. Our ability to serve and support our clients, now and in the future, has never been stronger.

The entire team at TOPO remains focused on ensuring existing and future customers continue to receive the best possible service. Here are just a few highlights of what is happening at TOPO:

Research – Our accelerated research calendar continues to produce industry leading benchmarks, technology reports, and proven plays for marketing and sales organizations to accelerate revenue growth. Most recently, TOPO released the Double Funnel to member clients which unifies multiple go-to-market strategies, improves forecasting, and drives accountability.  

Events – Summit 2020, taking place April 23-24 in San Francisco, returning for 5th year with an expected turnout of 2,000 marketing and sales leaders. TOPO Summit has quickly become the fastest growing gathering of B2B marketing and sales professionals.  

Actionable Insights – The TOPO team is continuously producing research and insights on the ever changing marketing and sales stacks. Producing market technology guides, for categories like sales enablement, helping business buyers understand individual technology choices along with strategies for integrating them into their stacks. Our expanded surveys are actively gathering additional data that will inform upcoming technology reports on demand generation, sales development, and sales.   

We are incredibly grateful for the support Scott and I have received over the years from our customers and colleagues. And in particular, I want to give the largest shout out of all to our amazing team – this milestone is about your hard work, dedication, and awesomeness. 

To our customers: the journey is just beginning. We have big plans for expanding the value we deliver to you…