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How Images Drive Conversions: The Presentation

A few weeks ago, we wrote a post, How Images Drive Conversions: 15 Ways Images Can Improve Conversion Rates, that described how marketers can use images to increase conversion rates. This presentation is based on that post and summarizes the 15 tips contained in the original post as well as some additional examples that highlight how marketers can put these techniques into practice. While images are an afterthought for many marketers, it’s important to remember that many studies show that images have a significant impact on various conversion points associated with things like landing pages, product catalogs, and emails.

To summarize, marketers should use the following techniques when utilizing images to drive conversions:

  1. Tie images to the product or service
  2. Tailor images that target your audience
  3. Use high quality images
  4. Feature the customer
  5. Make images emotionally evocative
  6. Humanize web pages with faces
  7. Show detailed images
  8. Use images to guide the customer’s gaze
  9. Consider the context of consumption
  10. Remember that image placement is critical
  11. Avoid confusing images
  12. Use larger images
  13. Use image priming
  14. Remember that buttons are images too
  15. Don’t forget about color psychology

About the author:  Scott Albro is the CEO and founder of TOPO. TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that all revenue can be distilled down to a series of conversions. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. You can connect with Scott on Twitter.

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