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Kittens, Coffee, and Astroturf: The Best Posts We Read This Week

Here are 5 of the best posts we read this week…

Have you seen the GoPro ad about the firefighter saving the kitten? It’s getting rave reviews, but left us feeling a little uncomfortable especially since the kitten died later that night. What do you think? GoPro’s Firefighter Spot

Companies have been astroturfing or buying fake online reviews for years. Now, the FTC and prosecutors are starting to take notice and are fining offenders. Operation “Clean Turf” and the War on Fake Yelp Reviews

Grounded theory is a great way to learn about your buyer. It involves using data to create a story about your buyer and using that story to then inform the data you collect about the buyer. Grounded Theory

Maybe coffee really is for closers! Recent research suggests that if you want someone to think of you as warm, good-natured, and generous, you should give them something warm to drink like coffee. Physical Warmth Affects Our Judgement of Others

We’re speaking at a great event next week. Our talk is titled “10 Ways Sales Can Deliver a Great Buying Experience”. We’ll talk about how sales can design and deliver great buying experiences that have a radical impact on conversion rates. 10 Ways Sales Can Deliver a Great Buying Experience

About the author:  Scott Albro is the CEO and founder of TOPO. TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that the most important thing in business is to deliver a great buying experience. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. Connect with Scott on Twitter.

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