Insights and Research for Marketing, Sales Development and Sales

The COVID-19 disruption has created new strategic considerations for sales and marketing, resulting in the need to re-analyze target markets, re-allocate resources, offer extreme value, change tactics, and re-design organizations for the new environment.

The New Framework For Revenue Growth:

Stabilize: Organizations realize the severity of the pandemic and economic crisis and take emergency measures to stabilize business.

(WE ARE HERE)

Reinvent: Sales and marketing leaders reinvent short and long-term go-to-market in response to the new market reality

Grow: Sales and marketing scale efforts (proven, traditional and reinvented ones) to accelerate growth in response to improving economic conditions

Watch Craig Rosenberg, Chief Analyst and Co-Founder of TOPO, recent keynote at TOPO Virtual Summit to learn more about the new framework for revenue growth.

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