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The COVID-19 Pandemic: The New Framework for Revenue Growth

Posted in Marketing, Sales, Sales Development by Kevin O'Malley+ — No comments yet

The COVID-19 disruption has created new strategic considerations for sales and marketing, resulting in the need to re-analyze target markets, re-allocate resources, offer extreme value, change tactics, and re-design organizations for the new environment.

The new framework for revenue growth

The New Framework For Revenue Growth:

Stabilize: Organizations realize the severity of the pandemic and economic crisis and take emergency measures to stabilize business.

(WE ARE HERE)

Reinvent: Sales and marketing leaders reinvent short and long-term go-to-market in response to the new market reality

Grow: Sales and marketing scale efforts (proven, traditional and reinvented ones) to accelerate growth in response to improving economic conditions

Watch Craig Rosenberg, Chief Analyst and Co-Founder of TOPO, recent keynote at TOPO Virtual Summit to learn more about the new framework for revenue growth.

Pro move to watch it faster? Click on chapters to move video to desired section and move video speed to 1.5.

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