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TOPO Summit 2020 Returns for 5th Year

Posted in Customer Experience, Marketing, Sales, Sales Development by Kevin O'Malley+ — No comments yet

TOPO is excited to share that Summit 2020 will be April 23-24th, in San Francisco on the Embarcadero overlooking the waterfront. With over 86% of attendees expected to return, we are grateful for 5 years of ongoing support and are excited to welcome new attendees to make Summit 2020 the best yet!

Why are so many people planning on returning? 

TOPO Summit 2020
Over 2,000 Participants

An expected turnout of 2,000 marketing and sales leaders makes Summit the fastest growing gathering of B2B marketing and sales professionals.  All coming together to reflect, rethink and redefine the strategies and tactics to grow revenue faster. 

Consistently shortlisted as the top B2B sales and marketing event of the year, Summit is doubling in size to accommodate: 

  • Larger revenue teams
  • Maximizing content coverage
  • Adding additional networking space
  • Expanding the marketplace 
  • More room to celebrate! 

Inspired by our participants who challenge the status quo to grow faster. Summit 2020 is designed to align teams to remove what’s not working, repeat what works and recommit to challenging the status quo together. 

What will Marketing and Sales Teams leave with? 

Come to Summit 2020 to reflect, rethink and redefine revenue growth.

Reflect on how you stack up

Backed by TOPO’s high growth data set, Summit is focused on providing sales and marketing teams with specific, actionable insights that they can take back and implement in their own organization. Every session provides a deep dive on the key dynamics that drive revenue growth, including go-to-market strategy, process, plays, organization, metrics, and technology stack.

The 60+ sessions and workshops are organized around 6 tracks, each focused on the most important topics in revenue. The tracks are designed to help attendees focus in on what matters most, but also allow the flexibility to jump from track to track, building personalized agendas.

Rethink what got you here

5 years ago at Summit, double tap of phone and email and 6-8 touch patterns were just entering the stage. Fast forward to Summit 2020 and now we are discussing topics like the triple tap (email, phone and social), direct mail as a channel, and how new privacy laws are forcing organizations to adapt quickly.  

The fact is this, what got you here, won’t be what will get you to the next level of revenue performance. Which is why Summit 2020 will be a perfect backdrop to rethink what it will take. 

With our tell-all speakers and content style, you won’t get lost in hyperboles. You will find insights blending together with practical stories from the world’s best marketing and sales organizations. If that’s not enough, take a break and enjoy our keynotes who will inspire you on the power of coming together for change. 

If you are like our returning participants, who values actionable content, reconnecting with peers, and enjoy doing it while overlooking the skyline, then you will want to be here at Summit 2020. 

Redefine the status quo

Summit content and participants have built a reputation for being one step ahead of the status quo by sharing the strategies and tactics proven to accelerate revenue growth. 

The event has served as the starting point for many cutting-edge topics around marketing, sales development, and sales. Summit 2020 will not disappoint as we enter a new era of revenue growth from lead to renewal. 

Anticipate industry shaping topics like:

  • Customer experience driven-marketing
  • Frontline insights with sales sentiment index
  • Double funnel techniques for balancing account based with volume based funnels
  • Orchestration planning and programs
  • Value messaging from opening to renewing
  • Key elements in just about every high growth organization. 

When should the team register? 

Visit the Summit website, move it from your shortlist to your to-do list to take advantage of the early early bird or signup to receive event updates as they happen! 

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