Whales, Dolphins, and Minnows: The Best Posts We Read This Week
Here are five of the best posts we read last week:
Do you have a Whale, Dolphin, Minnow (WDM) go-to-market strategy? Hany Nada’s framework is inspired by Vegas, but has applicability in a range of markets. What the Music Business Can Learn From the Gaming and Gambling Industries
Craig Rosenberg (the Funnelholic) went beast-mode on the who, what, why, when, how of sales development this week. It’s essential reading. The Sales Development Team: A Proven Framework for Success
Apple’s new Consumer Experience Chief, Angela Ahrendts, is exactly the person Tim Cook needs alongside him. She’ll focus on what we here at TOPO call the buying experience. Apple’s New Consumer Experience Chief, Angela Ahrendts, on the Future of Retail
Reid Hoffman shares a presentation he used to raise money in the early days of LinkedIn. It’s a fantastic presentation that shows how important data is. LinkedIn’s Series B Pitch to Greylock
A Netflix customer service rep turns a run-of-the-mill customer service inquiry into an incredible Star Trek role play. This Is What an Amazing Customer Service Experience Looks Like
About the author: Scott Albro is the CEO and founder of TOPO. TOPO is a research, advisory, and consulting firm that believes in a really simple, but powerful idea – that the most important thing in business is to deliver a great buying experience. By connecting everything we do back to this core idea, we help sales and marketing organizations exceed their revenue targets. Connect with Scott on Twitter.