Heads Up: Account and Contact Data Might Be More Important Than You Think
All revenue organizations buy third-party data, which is critical to strategy, planning, and everyday execution. The importance of data to day-to-day operations continues to grow, especially its role in creating marketing campaigns and outbound prospecting. Artificial intelligence (AI) and machine …
46% of Sales Enablement Teams Expected To Grow Over The Next 12 Months
The sales enablement function continues to grow— forty-six percent (46%) of teams plan to increase in size in the next 12 months. This growth in headcount will be accompanied by continued spend in technology. The category has seen strong expansion …
Intent data has emerged as a fast-growing data category
Intent data reveals the topics that companies are actively consuming across the web. This data may be collected from a single publisher such as TechTarget or from a broad array of sites such as Bombora. Significant increases in research about …
Why Sales Dev Stack Innovation Is Getting Smarter While Budgets Get Tighter
Sales development leaders spend their time developing their prospecting strategies and touch patterns, managing and coaching their teams of sales development representatives (SDRs), and measuring the team’s success at scheduling meetings so they don’t have time to do the work …
Gartner Acquires TOPO To Help Clients Grow Revenue Even Faster
The only thing growing faster than our clients revenue today is the change they face in order to sustain growth. With our mission to help sales and marketing organizations grow revenue faster, we are excited to share that TOPO has …